XG Named New Brand Muse for "ANESSA" from Shiseido! "IS THIS LOVE" Selected as Global Campaign Song!
"IS THIS LOVE" to Be Released as a Single on March 7!
XG has been appointed as the new brand muse for “ANESSA” a suncare brand from Shiseido.
To mark this occasion, XG appears in the new commercials for "ANESSA Perfect UV Skincare Gel NA" (The Harmony) and "ANESSA Perfect UV Skincare Milk NA" (The Perfect UV), along with a 60-second brand film, "Free to Shine". These will be released today, February 28 (Friday), with TV broadcasts set to begin on April 1 (Tuesday).
The brand film captures XG embracing Anessa’s lightweight, hydrating formula as they enjoy the sunshine with confidence and ease. Their song "IS THIS LOVE" has also been chosen as the ANESSA Global Campaign Song.
【New Brand Film Overview】
■”The Perfect UV” (15 sec)
■”The Harmony” (15 sec)
■”"Free to Shine"” (60 sec)
* TV broadcasts are scheduled to air only in Japan.
ANESSA Brand Site
https://www.shiseido.co.jp/anessa/
--------------
XG
IS THIS LOVE
2025.03.07 FRI
"IS THIS LOVE," which was featured on the 2nd Mini Album AWE—released last November and marking the group's first entry on the U.S. Billboard 200 chart—has been reinterpreted from a completely new perspective and will be released as a single on March 7.
The original version captures the essence of the song through its striking synth sound, upbeat rhythm, and compelling storytelling.
In contrast, the newly recorded piano version offers a softer touch and warm melodies, delving deeper into the emotional core of the track.
With their world tour finale set for May 14 at Tokyo Dome, XG continues to push artistic boundaries with this latest release, promising yet another moving experience for fans.
Tracklist:
1. IS THIS LOVE
2. IS THIS LOVE (Piano Ver.)
3. IS THIS LOVE (Instrumental)
4. IS THIS LOVE (Piano Ver.) (Instrumental)
🎧https://XG.lnk.to/IS_THIS_LOVE_pre
To mark this occasion, XG appears in the new commercials for "ANESSA Perfect UV Skincare Gel NA" (The Harmony) and "ANESSA Perfect UV Skincare Milk NA" (The Perfect UV), along with a 60-second brand film, "Free to Shine". These will be released today, February 28 (Friday), with TV broadcasts set to begin on April 1 (Tuesday).
The brand film captures XG embracing Anessa’s lightweight, hydrating formula as they enjoy the sunshine with confidence and ease. Their song "IS THIS LOVE" has also been chosen as the ANESSA Global Campaign Song.
【New Brand Film Overview】
■”The Perfect UV” (15 sec)
■”The Harmony” (15 sec)
■”"Free to Shine"” (60 sec)
* TV broadcasts are scheduled to air only in Japan.
ANESSA Brand Site
https://www.shiseido.co.jp/anessa/
--------------
XG
IS THIS LOVE
2025.03.07 FRI
"IS THIS LOVE," which was featured on the 2nd Mini Album AWE—released last November and marking the group's first entry on the U.S. Billboard 200 chart—has been reinterpreted from a completely new perspective and will be released as a single on March 7.
The original version captures the essence of the song through its striking synth sound, upbeat rhythm, and compelling storytelling.
In contrast, the newly recorded piano version offers a softer touch and warm melodies, delving deeper into the emotional core of the track.
With their world tour finale set for May 14 at Tokyo Dome, XG continues to push artistic boundaries with this latest release, promising yet another moving experience for fans.
Tracklist:
1. IS THIS LOVE
2. IS THIS LOVE (Piano Ver.)
3. IS THIS LOVE (Instrumental)
4. IS THIS LOVE (Piano Ver.) (Instrumental)
🎧https://XG.lnk.to/IS_THIS_LOVE_pre
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